Now the next frontier for bachata is the American mainstream. The artists behind behind this wave aren't the old school bachatero's of the '70s and '80s. These new bachateros and bachateras are first generation Dominican-Americans just like myself. They hail mostly from New York and New Jersey, these states have the highest population of Dominicans in the nation. Due to the fact that they didn't grow up on the " island" listening to only Juan Luis Guerra, Anthony Santos, Zacarias Fereira, and others, these new American and Dominican bred artists have incorporated genres like R&B, house music and even merengue. This gives contemporary bachata a different feel.
Aventura, Prince Royce and Girlz Talk are some of the biggest names in bachata right now. All of them are Dominican Americans. Prince Royce a 21-year old from the Bronx is now on tour with Enrique Iglesias and Pitbull and his first single was a bachata spanglish rendition of the popular song "Stand by me" by Ben E. King. Which went up to number 8 on the Billboard charts. Take a listen.
The group Aventura whose memebers also hail from the Bronx have already conquered the Latin American mainstream. They have had sold out concerts at Madison Square Garden. They have had eight songs make it to the top five Latin Billboard charts and now have fans worldwide.
Now the lead singer of the group ; Romeo Santos, has gone solo and has done it big by recording a song featuring Usher. The song which is titled "Promise" had made it up to number six on the billboard latin charts. The song is sung both Spanish and English it incorporates typical bachata rhytms and hints of R&B. It is a song that appeals more to the younger generations that it does to my mother's or my grandmother's. The song is definetly on its way to becoming a top hit. Usher's voice fits very well with the rhytm melody the song did not loose anything by him being on the track. Want to hear it for yourself?
Only time will tell if the new and upcoming generations of bachata artists conquer the American mainstream and given that these artists are American as well as staying close to their roots, they have a really good chance.